Fashion Crush Friday: The Row

June 26, 2015
June 26, 2015 inkmagazine

Fashion Crush Friday: The Row

F-Beauty-ImageWithin the past few weeks Mary Kate and Ashley Olsen have been making headlines. They celebrated their birthdays by creating the “Olsen Olympics”, a party where the twins and their friends competed in a number of games. The most significant reason behind the celebration was their award for Womenswear Designer of the Year, given to them by the Council of Fashion Designers of America. Their label, The Row, has grown into a company with a clear design aesthetic that the CFDA believes produces some of the best womenswear in America.

the-row-004-1366The brand was first established in 2006 by child-stars turned designers Mary Kate and Ashley Olsen. And no, this is not one of those times that a celebrity “designs” a collection, but really licenses their name.The two sisters have an award-winning label that truly reflects their personal style, as if they were designing for themselves. They later expanded the brand into handbags, eyewear and most recently, perfume. In addition to their award this year, they also received the CFDA’s Womenswear Designer Award in 2012.

Their aesthetic can be described as poised, almost serene. In their serenity lies power as well, with the hint of androgyny due to their many nods to menswear. This highlights a recurring trend in women’s professional attire that began in the 1970s when women were first becoming “career women”. Unlike the 80s, the decade of the cringe-worthy shoulder pads, The Row defines power by augmenting the female form with layers, drapery and oversized shapes. To further this point, the models are styled with little makeup and simple accessories.


Creative Directors: The Olsen sisters, also creative directors for Superga an Italian shoe company.

Design Aesthetic: Utilitarian and clean, their clothing caters to the needs of modern day working women.

Signature Styles: Birkenstock-esque shoes, oversized outerwear, belted ensembles.

Mission: To support high-end manufacturing within the United States and provide customers with quality fabrics and materials not just design.


Mary Kate described the latest show as “well-balanced” by catering to consumer demands as well as providing comfortable design. The brand uses modernized methods of drapery to give their pieces a more luxurious feel. This luxury is heightened through their exceptionally tasteful materials such as waterproof leather, fine cashmere and silk. The Row appears to be following a trend towards modernity and simplicity of design. This is quite popular amongst consumers today however this desire for clean, simple lines will change in the oncoming years. Only time will tell if the brand can maintain its relevancy.

Images from

Allison Oberlin, Guest Columnist 


, , , , , , , , , , , , ,

Comments (54)

  1. Thank you, I have just been searching for information about this topic for ages and yours is the best I have discovered till now. But, what about the bottom line? Are you sure about the source?

  2. I just want to say I am just new to weblog and really liked this web page. Very likely I’m likely to bookmark your blog . You surely have beneficial articles and reviews. With thanks for sharing your web site.

  3. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later on. All the best

  4. Definitely believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

  5. I have learned some considerations through your blog post. One other thing I would like to mention is that there are several games available on the market designed in particular for preschool age young children. They consist of pattern recognition, colors, pets, and styles. These often focus on familiarization in lieu of memorization. This makes children occupied without experiencing like they are learning. Thanks

  6. Hmm is anyone else having problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.

  7. I would like to point out my admiration for your generosity in support of people who really want guidance on this niche. Your real dedication to passing the message across turned out to be extraordinarily invaluable and has usually allowed workers much like me to attain their targets. Your entire helpful key points implies so much a person like me and still more to my office workers. With thanks; from all of us.

  8. Sapid Agency is a Search Engine Optimization company in New York City that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in NYC and many other local areas. Find more at @ 145 E 57TH NEW YORK, NY 10022, USA, +1 971 341 5608 USA

  9. I used to be suggested this web site by means of my cousin. I am now not sure whether or not this submit is written via him as nobody else know such certain approximately my trouble. You are incredible! Thanks!

  10. I have not checked in here for some time because I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend :)

  11. Good post. I be taught something tougher on different blogs everyday. It should at all times be stimulating to read content material from other writers and apply a bit of something from their store. I’d desire to use some with the content on my weblog whether or not you don’t mind. Natually I’ll offer you a link in your net blog. Thanks for sharing.

  12. Good – I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Excellent task.

  13. Does your website have a contact page? I’m having problems locating it but, I’d like to send you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time.

  14. Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at, 121 Varick Street, New York, NY 10013, +1 646 205 3214

  15. With havin so much content and articles do you ever run into any problems of plagorism or copyright infringement? My site has a lot of unique content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any ways to help reduce content from being stolen? I’d truly appreciate it.

  16. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick in NYC at or , 121 Varick St, New York, NY 10013, +1 646-843-0888

  17. Hi, I think your blog might be having browser compatibility issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, amazing blog!

  18. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such great info being shared freely out there.

  19. I haven¡¦t checked in here for some time as I thought it was getting boring, but the last few posts are good quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend :)

  20. great post, very informative. I wonder why the other experts of this sector don’t notice this. You must continue your writing. I’m sure, you’ve a great readers’ base already!

  21. This constantly amazes me exactly how bloggers such as yourself can find some time and also the dedication to carry on creating good blogposts. Your blog isgood and one of my own must read weblogs. I just wanted to thank you.

  22. Hello there, I found your web site by the use of Google at the same time as looking for a similar matter, your site came up, it appears to be like great. I have bookmarked it in my google bookmarks.

  23. I¡¦ve recently started a website, the information you offer on this web site has helped me tremendously. Thank you for all of your time & work.

  24. Undeniably believe that which you stated. Your favorite justification seemed to be on the web the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will probably be back to get more. Thanks

  25. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly very often inside case you shield this hike.

  26. You can certainly see your expertise in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

  27. Great post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part :) I care for such information a lot. I was looking for this certain information for a long time. Thank you and good luck.

  28. Superb website you have here but I was wondering if you knew of any user discussion forums that cover the same topics talked about here? I’d really like to be a part of community where I can get advice from other experienced people that share the same interest. If you have any recommendations, please let me know. Thanks!

  29. You can certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always go after your heart.

Leave a Reply

Your email address will not be published.