October 21, 2018 inkmagazine

The Real Story Behind Your Favorite Social Justice Tee

From a casual Tweet, to a young Etsy business, to Frank Ocean’s wardrobe, and finally to a nation-wide trend.

Photo by Angela Weiss

Words by Nico Gavino

Walking through the VCU campus, I’ve observed people sporting the famous “Why be sexist, racist, homophobic or transphobic when you could be quiet?” t-shirt. The shirt was brought to my attention once again when my sister asked if she should wear hers to the VA Pride Festival. At this point I began to think about the ways young people wear their politics, as it seemed like the shirt was following me everywhere. After attending VA Pride, and seeing a handful of people sporting the slogan, I wanted to find out exactly where it came from.

On August 8, 2015, nineteen year-old Brandon Male tweeted, “why be sexist racist, racist homophobic, or transphobic when you could bE QUIET,” but never foresaw it to going viral, that soon Frank Ocean would be wearing it on stage, or that it would become a closet staple for the “woke” college student.

I was able to speak to Male about the phenomenon, and it turns out there are more layers to the shirt than I originally thought (no pun intended). At sixteen, Male tweeted the now famous quote out of frustration over the bigotry he saw towards marginalized groups. He described it as a, “snarky little f-you to bigots.”

“I never expected it to go viral; I was just hanging out at the New York State Fair looking at the butter sculpture when I realized it began to accumulate a ton of retweets. Shortly after it started to go viral on Tumblr as well, and then a couple years after, the whole shirt fiasco began.”

In January 2017, it came to Male’s attention that a tweet containing photos of a student wearing a t-shirt with his own quote on it had gone viral. Even today the photoset has gotten more attention than his original tweet. Male learned that the shirt was being sold by an Etsy store called the Green Box Shop. In July of 2017, photos of Frank Ocean wearing the shirt began to circulate following his set at Panorama Festival, in New York City. Messages of praise towards Ocean and questions about where fans could buy the t-shirt flooded the internet.

Male’s frustration grew after the owner of the Green Box Shop began to be credited for the idea by multiple media outlets, including Glamour and The Fader. He took it upon himself to confront the shop owner in hopes that he might be able to get some sort of credit for the quote on the shop’s site. “But after reaching out to them I was dismissed and got only cold responses, and eventually when a ton of my followers began to call them out on it, all they did was give me a measly $100 to shut me up. Which really just made me more fueled because I was like, ‘Do they really think I’m a dumb kid?’”

It was at this point that Male decided he wouldn’t step down, and began to organize a legal battle against the shop. Lawyers were called and publications like the New York Times and Vogue contacted Male to be interviewed on the issue. After a couple weeks of this, the shop owner reached out to Male and the two decided to settle the issue among themselves. Today the two aren’t enemies at all, and have worked out a deal. “As of right now me and the shop owner aren’t on bad terms, and we share the trademark for the quote. She does her thing and I do my thing and that’s how it should’ve been all along.”

Male says he’s learned a lot from the experience, especially regarding the power of influence in the age of social media, and how something so seemingly small could blow up into something so much bigger. In a lot of ways it still affects his life today, “Also the money I was making and still make from it helped a lot as I was just starting college that year.”

Today you can still buy the shirt from the Green Box Shop, but you can also buy it for a fraction of the price from dozens of sellers on Amazon and Redbubble. The story behind the shirt raises questions about intellectual property and fashion ethics in the age of social media. It prompts us to think of the ways people with little influence are taken advantage of by bigger companies. As consumers we have to take note of the ways companies monetize political opinions. If a brand is using quotes like this for the sake of sales does it take away from the values behind it? Or does the message outweigh the intention behind its creation?

Nevertheless the message behind the quote seems to have resonated with millions of young people around the world and is no doubt a reflection of the times. Though Brandon Male never intended on the quote’s widespread influence, it’s clear that it wouldn’t have ended up in so many young people’s closets if it wasn’t such a timely and powerful statement. After all, why would you be all of those nasty things if you could just be quiet?

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